User-Friendly Design

The primary goal was to design Aavegotchi to be user-friendly for everyone. By simplifying the interface and making buttons and paths intuitive, Aavegotchi ensures a seamless experience whether users are new to the platform or seasoned professionals.

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Enhanced Usability

The second goal focused on making Aavegotchi extremely easy to use. The platform was designed to allow users to explore projects and contribute effortlessly, ensuring a smooth and satisfying user journey.

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Community Engagement

The third goal was to foster community involvement, allowing users to actively contribute to the platform’s evolution through AavegotchiDAO. Engaging gameplay and community feedback were central to this goal.

Role
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As the UI/UX & Product Designer, I was responsible for:

• Conducting UX research and analyzing user feedback
• Designing the UI and establishing the information architecture
• Iterating through the design process, including testing and ideation
• Discussion with community on Discord
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Process
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‍Competitive Analysis

• CryptoKitties: Early NFT-based game focused on breeding and collecting digital cats.
• Axie Infinity: Blockchain-based game with collectible fantasy creatures, emphasizing battle mechanics.
• Decentraland: Virtual reality platform for creating and monetizing virtual assets and experiences.
• Illuvium: Open-world RPG game featuring digital creatures called Illuvials, emphasizing unique gameplay mechanics.
• The Sandbox: Virtual world and gaming platform for creating, owning, and monetizing gaming experiences using NFT assets.
• Aavegotchi: Merges DeFi with NFTs, allowing staking NFT avatars with interest-generating tokens, creating passive income. Emphasis on rarity mechanics and community governance.

User Research

I conducted a survey among users on Discord to understand what factors they prioritize when using a decentralized gaming platform like Aavegotchi. Here are the results, which highlight the key aspects that matter most to users:

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• Earning Potential: 40%
  • Most users care about earning potential on Aavegotchi. They love the idea of earning while playing and want opportunities for passive income within the game.
• Gameplay Experience: 30%
  • Engaging and immersive gameplay is crucial. Users want a rich gaming experience that keeps them invested and entertained.
• Community Involvement: 15%
  • Community involvement is also important. Users enjoy participating in events and having a say in the platform’s development through community governance.
• Ease of Use: 10%
  • Ease of use is valued, with users favoring intuitive and user-friendly interfaces that facilitate smooth navigation and interaction.
• Security: 5%
  • Security, though crucial, is something users expect to be a given on established platforms. They assume major platforms have robust security measures in place.

Design Elements

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Colors

• Primary: #ff1dff, #672eeb, #441c6c
• Secondary: #FFE8FF, #09090B
• Gradient: #ff1dff -> #672eeb, #ff1dff -> #FEF87D, #ff1dff -> #ff1dff
• Neutral: #FFFFFF, #F4F4F5, #3F3F46, #27272A, #18181B, #09090B

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Typography

• Marketing Typography: Aavegotchi Font
• Product Typography: Kanit

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Design System

• Developed a comprehensive design system including a components library, ensuring consistency across all user interfaces.
• Implemented smart animations to enhance the user experience and provide interactive feedback.

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Design validation is a critical step in developing Aavegotchi, ensuring our designs meet user needs and expectations.

We started with user testing sessions involving both seasoned blockchain enthusiasts and newcomers. This helped us gather diverse feedback and identify usability issues from various perspectives.

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Next, we shared initial prototypes and wireframes with users to observe their interactions and gather real-time feedback. This iterative process was essential in refining our designs before full-scale development. Using interactive prototypes, we closely simulated the actual user experience to ensure smooth and intuitive design elements.

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Engaging with our community was also crucial. We tapped into our active Discord community to gather insights from our most dedicated users. Their feedback was invaluable in fine-tuning the user experience and ensuring our design resonated with the Aavegotchi community. Regular updates and open discussions helped us stay aligned with user expectations.

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By combining thorough user testing, iterative design, and active community engagement, we validated our designs effectively. This careful approach ensured Aavegotchi offers an outstanding, user-focused experience that truly reflects the needs and desires of our diverse user base.