Token Sale Launchpad

DuckSTARTER

Duckstarter is a decentralized token sale launchpad, leveraging the power of Ethereum blockchain and Decentralized Autonomous Organizations (DAOs) to revolutionize crowdfunding. It empowers users to explore, fund, and shape future projects through smart contracts and community collaboration.

Date
December 7, 2021
Services
Product Design
UX/UI Design
Website Design
Mobile App Design
Branding
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Oveview

During the DeFi hype in 2021, the demand for user-friendly and efficient project funding platforms skyrocketed. Duckstarter stepped in to fill this need by combining smart contracts and community collaboration, creating a space where projects could thrive transparently and efficiently. People often find themselves navigating multiple platforms to secure project funding, which can be a fragmented and time-consuming process. My job was to simplify this by making Duckstarter as intuitive and user-friendly as possible. Even at the height of the DeFi craze, we wanted users to effortlessly navigate and use the platform. Duckstarter brings everything into one place, making it easy for anyone to get involved and succeed. By embracing the spirit of decentralized autonomous organizations (DAOs), Duckstarter ensures that every project benefits from collective decision-making and collaboration.

Goals

Intuitive Simplicity

The primary goal was to design Duckstarter to be user-friendly for everyone. By simplifying the interface and making buttons and paths intuitive, Duckstarter ensures a seamless experience whether users are new to the platform or seasoned professionals.

Racing the Clock

The second goal was to deliver a high-quality, visually appealing, and functional platform swiftly. The challenge was to redesign Duckstarter within a tight timeline while maintaining its operational excellence

Seamless Usability

The third goal focused on making Duckstarter extremely easy to use. The platform was designed to allow users to explore projects and contribute effortlessly, ensuring a smooth and satisfying user journey.

Role & Process
Role

As the UI/UX & Product Designer, I was responsible for:

  • Conducting UX research and analyzing user feedback
  • Designing the UI and establishing the information architecture
  • Iterating through the design process, including testing and ideation
Process

UX Research

  • Conducted a quick survey among potential users of token sale launchpads to identify the most important factors for creating an effective platform:
  • Analyzed market trends for token sale launchpads:
    • The global market for token launchpads is expected to grow at a CAGR of 18.4% from 2020 to 2030.
    • Increasing interest in decentralized finance (DeFi) and initial DEX offerings (IDOs) has driven the demand for intuitive and secure launchpad platforms.
    • Successful launchpads like Polkastarter and Binance Launchpad have set high benchmarks in terms of user experience and security.

Design Elements

  • Simplified the interface to make it user-friendly and intuitive, meeting the expectations set by industry standards.
  • Created a fresh, modern look that aligns with Duckstarter’s vision and values.
  • Established a clear information architecture to guide users seamlessly through the platform.
From Design to Development

Transitioning from design to development, I worked closely with the development team to ensure the design was implemented flawlessly. This collaborative effort ensured that Duckstarter not only looked great but also provided a seamless and engaging user experience. The end result was a user-friendly, decentralized platform that made funding projects straightforward and efficient.

During the DeFi hype in 2021, the demand for user-friendly and efficient project funding platforms skyrocketed. Duckstarter stepped in to fill this need by combining smart contracts and community collaboration, creating a space where projects could thrive transparently and efficiently. People often find themselves navigating multiple platforms to secure project funding, which can be a fragmented and time-consuming process. My job was to simplify this by making Duckstarter as intuitive and user-friendly as possible. Even at the height of the DeFi craze, we wanted users to effortlessly navigate and use the platform. Duckstarter brings everything into one place, making it easy for anyone to get involved and succeed. By embracing the spirit of decentralized autonomous organizations (DAOs), Duckstarter ensures that every project benefits from collective decision-making and collaboration.

DuckSTARTER
What’s next?
Decentralized Gaming Platform
Product Design
Blockchain for DeFi, Gaming & NFTs
UX/UI Design
Have an idea?

Let’s bring it to life together!