Reef Chain is a blockchain built for DeFi, known for its fast and affordable transactions that are also eco-friendly. It uses advanced consensus methods to boost user participation and stands out from older blockchains like Bitcoin and Ethereum by being more energy-efficient and quicker. This makes Reef a top choice for DeFi developers and users.
I had the incredible opportunity to lead the design for the Reef ecosystem right from the start, dedicating three years to this project. During the DeFi boom, Reef made its mark in the top 50 on CoinMarketCap, thanks in part to our eye-catching and intuitive designs. I worked on everything from the logo to the pitchdeck presentation, website, web app, browser extension, and social media posts, always focusing on making the user experience smooth and engaging.
At Reef, I was responsible for:
Design Elements
The design elements for Reef were crucial in defining its identity and ensuring a seamless user experience:
Collaboration was key to our success. I worked closely with the CEO and the Lead Frontend Architect to ensure our vision came to life. This teamwork allowed us to quickly refine designs, tackle any challenges, and deliver a consistent, high-quality user experience across all parts of the Reef ecosystem.
In summary, my time at Reef was all about blending creativity, strategic thinking, and teamwork to deliver an outstanding DeFi experience. This approach not only helped Reef stand out in the competitive DeFi space but also ensured users had a smooth and enjoyable journey with decentralized finance.
I had the incredible opportunity to lead the design for the Reef ecosystem right from the start, dedicating three years to this project. During the DeFi boom, Reef made its mark in the top 50 on CoinMarketCap, thanks in part to our eye-catching and intuitive designs. I worked on everything from the logo to the pitchdeck presentation, website, web app, browser extension, and social media posts, always focusing on making the user experience smooth and engaging.
